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Ivory Hex Code — #FFFFF0

RGB, HSL, and CMYK values for Ivory.

Last updated: April 6, 2026

Ivory Color Values

FormatValue
HEX#FFFFF0
RGBrgb(255, 255, 240)
HSLhsl(60, 100%, 97%)
CMYKcmyk(0%, 0%, 6%, 0%)
Want to explore more shades? Use our Color Converter

About Ivory

Color psychology: Elegance, quiet luxury.

Ivory (#FFFFF0) is a light shade of white with a hue angle of 60° on the color wheel, 100% saturation, and 97% lightness. It's commonly used in web design, graphic design, and branding where elegance, quiet luxury are desired associations.

In color theory, Ivory sits in the neutral section of the spectrum. Its high saturation makes it vivid and attention-grabbing — ideal for CTAs, headings, and brand accents.

When to Use Ivory in Design

Web Design

Use Ivory as a background color with dark text overlay. Light colors like this create open, airy layouts that reduce visual fatigue for content-heavy pages.

Branding & Logo

Ivory conveys elegance, quiet luxury — consider it for brands that want to project these qualities. Test it at small sizes (favicon, social avatar) to ensure it remains recognizable.

Print Design

Use the CMYK values (C:0% M:0% Y:6% K:0%) for accurate print reproduction in brochures, business cards, and packaging. Request a physical proof — screen colors often appear more vibrant than their printed equivalents.

UI / UX Design

Light colors like Ivory work well for card backgrounds, section dividers, and hover states. Pair with a darker variant for active/selected states.

How to Use Ivory in CSS

/* Using HEX */
color: #FFFFF0;
background-color: #FFFFF0;

/* Using RGB */
color: rgb(255, 255, 240);

/* Using HSL — best for creating variations */
color: hsl(60, 100%, 97%);

/* Transparent overlay (50% opacity) */
background-color: rgba(255, 255, 240, 0.5);

/* Lighter variant for hover states */
background-color: hsl(60, 100%, 95%);

/* Darker variant for active states */
background-color: hsl(60, 100%, 87%);

HSL is the most flexible format for creating color systems. By adjusting the lightness value, you can generate an entire shade scale from Ivory without changing its core hue or saturation.

Colors That Go With Ivory

Complementary

Analogous

Triadic

Similar Shades of White

Alabaster

#EDEADE

Eggshell

#F0EAD6

Floral White

#FFFAF0

Old Lace

#FDF5E6

Antique White

#FAEBD7

Linen

#FAF0E6

Frequently Asked Questions

What is the hex code for Ivory?
The hex color code for Ivory is #FFFFF0. In CSS, apply it as text color with color: #FFFFF0;, as a background with background-color: #FFFFF0;, or as a border with border-color: #FFFFF0;. Hex is the most widely used color notation on the web because it is compact, supported by every browser, and easy to copy between design tools like Figma, Photoshop, and code editors.
What is Ivory in RGB and when should I use RGB?
Ivory in RGB is rgb(255, 255, 240), where Red=255, Green=255, and Blue=240 on a 0-255 scale. Use RGB when you need transparency — rgba(255, 255, 240, 0.5) creates a 50% transparent version. RGB is also the native format for HTML canvas, WebGL, and JavaScript image manipulation, since each channel represents the intensity of that primary light color on screen displays.
How to use Ivory in CSS with different color formats?
Ivory can be applied in CSS using multiple formats: (1) Hex: color: #FFFFF0; — most compact and widely used. (2) RGB: color: rgb(255, 255, 240); — useful when calculating colors dynamically in JavaScript. (3) HSL: color: hsl(60, 100%, 97%); — best for creating variations, since adjusting lightness produces lighter or darker shades while keeping the same hue. (4) With transparency: rgba(255, 255, 240, 0.8); or hsla(60, 100%, 97%, 0.8); for 80% opacity overlays.
What is the HSL value of Ivory and why is HSL useful for designers?
Ivory in HSL is hsl(60, 100%, 97%). HSL stands for Hue (60 degrees on the color wheel), Saturation (100% color intensity), and Lightness (97% brightness). HSL is the most intuitive format for designers because you can create harmonious palettes by rotating the hue, generate hover effects by increasing lightness by 10%, and desaturate colors by reducing the S value. This makes Ivory a light, vivid neutral-toned color.
What is the CMYK value of Ivory for print design?
Ivory in CMYK is C:0% M:0% Y:6% K:0%. CMYK (Cyan, Magenta, Yellow, Key/Black) is the standard color model for professional printing — business cards, brochures, merchandise, and packaging. When designing for print in Adobe InDesign or Illustrator, use these exact CMYK values to ensure accurate color reproduction. Screen colors (RGB) often appear more vibrant than their printed CMYK equivalents, so always request a physical proof for brand-critical materials.
What colors pair well with Ivory in design projects?
White provides maximum breathing room and pairs with any color. Use off-whites (#F8F9FA, #FAFAFA) for backgrounds to reduce harsh contrast while maintaining a clean look.
Is Ivory (#FFFFF0) accessible for web design and WCAG compliant?
White backgrounds work well with most dark text colors. For text on white, maintain at least a 4.5:1 contrast ratio (WCAG AA). Pure white with pure black can cause eye strain for extended reading. For Ivory specifically: as a light shade (lightness: 97%), it works best as a background color with dark text overlaid, or as a decorative accent. Avoid using it as text color on white backgrounds since the contrast ratio is likely insufficient. WCAG 2.1 requires a minimum contrast ratio of 4.5:1 for normal text and 3:1 for large text (18px+ bold or 24px+ regular).

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Written by

Tamanna Tasnim

Senior Full Stack Developer

ToolsContainerDhaka, Bangladesh5+ years experiencetasnim@toolscontainer.comwww.toolscontainer.com

Full-stack developer with deep expertise in data formats, APIs, and developer tooling. Writes in-depth technical comparisons and conversion guides backed by hands-on engineering experience across modern web stacks.

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